TL;DR comparison summary
Google Analytics is the most popular website analytics tool, used on around 85% of websites that track their data. It is completely free to use, but at the cost of Google selling all your visitors' data to advertisers. With Google Analytics, even the simplest things (graphs, funnels, etc.) are sometimes extremely hard to set up. Google Analytics is also relatively slow and has a bloated and outdated interface.
Seline is a modern alternative to Google Analytics, crafted with care by a team that uses it daily and loves doing so. Seline deeply values simplicity of use, starting from the installation process and to day-to-day usage. Everything works right out of the box, so you don't need a data engineer just to find basic data or create some charts.
Seline is simpler than Google Analytics
Data policy
Google Analytics doesn't cost you money, but it's not really free. Google watches how people use sites with their analytics. Then, they give that info to advertisers. Pretty dark.
Seline does the complete opposite. Your visitors' data stays private, and our script doesn't track people across websites. We never sell data and we don't share it either. It's securely kept on our servers in Germany (EU). And we give you full control over it, meaning you can always view, edit and delete anything you’ve sent us before.
Seline strives to comply with GDPR and other privacy regulations. We securely keep your data on our servers in Germany (EU), and your visitors data never leaves them.
Installation
Good luck installing Google Analytics if you are non-tech-savvy. Should you install GTM or just the GA? Which of the 5 different ways of installing Google Analytics should you choose? Setting up Google Analytics can be tricky. That's why you see a lot of guides, courses, and folks making a living just by getting it up and running for you.
With Seline, it’s just a quick script installation and you are ready to go. There is absolutely no need to spend hours to start seeing the basic graphs and stats.
Script size
Seline's script weighs only ~2kb, making it 20 times lighter than Google Analytics. Script size affects the speed at which your website loads, and it matters not only for your visitors, but also for SEO rankings.
Complexity
Installing Google Analytics is only half the battle. Now, it's time to understand how it works and configure it. If you are not tech-savvy, it’s nearly impossible. And even if you succeed, Google Analytics appears to be slow, and its interface is overly complicated.
Seline is simple analytics, through and through. Easy to set up, easy to use. It takes just minutes to understand how Seline works. Custom events? Set them up in a snap. Need to check unique visitors or website traffic? It's all at your fingertips, served quickly and nicely.
Customer support
Google Analytics doesn't provide any customer support unless you're paying them six figures a year for a corporate plan. That's just how it goes with Google. They're focused on getting their script onto your site, data coming in, the rest is up to you.
Seline is a small company built and run by two people. Communication with our users is key not only to their success, but to ours as well, as it always helps us improve Seline. We respond to email inquiries daily and have a live chat for our paying users.
It's all about the details
Simple doesn't mean worse. At Seline, we know that a powerful tool can also be a joy to use. Look at what we are trying to do with our user profiles and journeys. They're clear, intuitive, and detailed — a breath of fresh air compared to the struggle with Google Analytics.
While Google collects data, we curate it, transforming it into personalized data stories that illuminate your customer's journey. With Seline, you're not just collecting numbers; you're gaining insights that can reshape your online world.
Don't get stuck with Google Analytics. Try analytics you will actually enjoy using.
Free to start and while below 3000 page views per month. Then $14 monthly.